Bentley
Continental GT 2024
With the launch of the highly anticipated all-new Bentley Continental GT for 2024, it was vital to capture the essence of the brand and deliver it to a global audience.
Bond Creative devised a brand activation that has never been done before - an underwater speed record. Set in the world's longest tunnel, the stunt broke new ground, and our film crew were there to capture this incredible feat.
To go hand-in-hand with the record breaking stunt, a series of lifestyle shoots were created to accompany the campaign.
The Results
The content was used as part of Bentley's global marketing campaign during the pre-launch phase of the new GT. The showpiece contributed to a reach of over 10m users across social media channels, and pre-orders for the car reached record levels.
Social Media Reach
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Pre-Orders
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Deliverables
Campaign Ideation & Development
Film Production
Digital Marketing
