Limewire

Project Overview

LimeWire is back as an open music and entertainment NFT marketplace for creators and collectors. We helped relaunch the nostalgic brand to a new global audience.

It was down to our creative team to ideate, concept and deliver a full range of assets to support the brand activation efforts on a global scale. We needed to help LimeWire communicate their message - firstly by way of a series of teaser social media content, which included a viral news-style video.

By fully immersing ourselves in the world of LimeWire, we knew that the nostalgia of the brand was still held fondly in people's memories, and so we could play on this emotional connection. Soulja Boy build his career from the first iteration of LimeWire 20+ years ago, so we positioned him as the face of the brand.

Next, it was vital to incorporate an element of education. We needed to re-tell the LimeWire story, and demonstrate what the new platform was capable of. This required series of 3D animated explainer videos.

Then, it was time for the social proofing stage. We achieved this by producing interviews with some of the world's biggest music artists including Pusha T, Jonas Blue, Anne-Marie, Sean Kingston and more.

Finally, we needed to push the story far and wide, so a broadcast commercial was commissioned, which of course starred Soulja Boy.

The Results

As well as the viral success of the pre-launch campaign teaser videos, the signups to the platform exceeded 5 million users, which was twice the anticipated registrations

Pre-Launch Signups Generated

0 +

Seed Funding Generated

$ 0 +

Video Views

0 +

Current Valuation

$ 0 Bn

Deliverables

Film Production
Digital Marketing
Branding
Graphic Design
Art Direction
Animation

Soulja Boy

Our film crew flew out to California to film Soulja Boy in his LA mansion, in the hills of Calabasas. With a no-holds-barred, all access pass, we captured an up close and personal insight into the rappers life.

Pusha T

Our film crew flew out to New York to film Pusha T during a recording session in his Times Square studio.

As part of the coverage, it was important to capture the process of creating a track, as the essence of the interview was to promote a brand new song. We filmed a live studio session as part of the video, and shot b-roll at Pusha's on-stage performance.

Nicky Jam

Our film team produced an exclusive interview with Nicky Jam, in his hometown of Miami, Florida.

The content revolved around the development of a new track by Nicky Jam, who used a cassette recorder to capture his lyrics. When he handed over the tape to the producer, he loved the distorted, crackly sound of the recording, and so the raw audio made it into the final track. We needed to visualise this process, and depict the lyrics of the song for the film.

3D Animation

Our film team produced an exclusive interview with Nicky Jam, in his hometown of Miami, Florida.

The content revolved around the development of a new track by Nicky Jam, who used a cassette recorder to capture his lyrics. When he handed over the tape to the producer, he loved the distorted, crackly sound of the recording, and so the raw audio made it into the final track. We needed to visualise this process, and depict the lyrics of the song for the film.

TV Commercial

To fully cement the launch of the new LimeWire platform, our film team produced a broadcast quality commercial.

The premise is a journey through time, playing on the nostalgia of the brand.

Metaverse Concert

As part of the post-launch campaign, and to celebrate the success of the initial registrations, LimeWire wanted to thank their 5m+ users by throwing a virtual concert.

Featuring Soulja Boy, A$ap Rocky and many more, the live Metaverse festival was the first of its kind, and presented a huge technological challenge.

More Projects.

Limewire

Project Overview

LimeWire is back as an open music and entertainment NFT marketplace for creators and collectors. We helped relaunch the nostalgic brand to a new global audience.

Next, it was vital to incorporate an element of education. We needed to re-tell the LimeWire story, and demonstrate what the new platform was capable of. This required series of 3D animated explainer videos.

Then, it was time for the social proofing stage. We achieved this by producing interviews with some of the world's biggest music artists including Pusha T, Jonas Blue, Anne-Marie, Sean Kingston and more.

Finally, we needed to push the story far and wide, so a broadcast commercial was commissioned, which of course starred Soulja Boy.

The Results

As well as the viral success of the pre-launch campaign teaser videos, the signups to the platform exceeded 5 million users, which was twice the anticipated registrations

Deliverables

Film Production Digital Marketing Branding Graphic Design Art Direction Animation

Soulja Boy

Our film crew flew out to California to film Soulja Boy in his LA mansion, in the hills of Calabasas. With a no-holds-barred, all access pass, we captured an up close and personal insight into the rappers life.

Pusha T

Our film crew flew out to New York to film Pusha T during a recording session in his Times Square studio.

As part of the coverage, it was important to capture the process of creating a track, as the essence of the interview was to promote a brand new song. We filmed a live studio session as part of the video, and shot b-roll at Pusha's on-stage performance.

Nicky Jam

Our film team produced an exclusive interview with Nicky Jam, in his hometown of Miami, Florida.

3D Animation

Our film team produced an exclusive interview with Nicky Jam, in his hometown of Miami, Florida.

TV Commercial

To fully cement the launch of the new LimeWire platform, our film team produced a broadcast quality commercial.

The premise is a journey through time, playing on the nostalgia of the brand.

Metaverse Concert

As part of the post-launch campaign, and to celebrate the success of the initial registrations, LimeWire wanted to thank their 5m+ users by throwing a virtual concert.

Featuring Soulja Boy, A$ap Rocky and many more, the live Metaverse festival was the first of its kind, and presented a huge technological challenge.

More Projects.

Film Production
Digital Marketing
Branding
Graphic Design
Art Direction
Animation